Just as my motto for Sutter Communications is “We’re Wild About Words,” I should also add that I’m wild about blogging. I started blogging in 2009 when I worked at the Democrat and Chronicle, and I think it’s a great way to express yourself and share your expertise.
In the last two years, I’ve developed two classes for Writers and Books. Blogging 101 is scheduled for 7 p.m. to 9 p.m. Thursday, Dec. 8. Blogging 201 will take place from 7 p.m. to 9 p.m. Thursday, Dec. 15.
In Blogging 101, we cover these five topics:
- Mission statement for your blog
- Elements of a good blog
- Importance of a great headline
- Spreading the word via social media
- Determining if the blog is successful
- Blogging software
This will be the fifth time I’ve taught this class for Writers and Books, and I’m limiting the class to 10 participants. That allows us to sit around a table and easily discuss blogging. I’ve had some classes of 15 or so people, which has necessitated moving into a small auditorium, and that seems to inhibit interaction.
Blogging 201 is a more advanced class. It’s meant for people who already have a blog or who have taken Blogging 101. In 201, we dive into these areas:
- Being consistent is job No. 1
- Following the footsteps of two successful ROC bloggers
- Developing your tribe
- Making the most of social media
- Helping search engines find your blog
- Making money from your blog
In both classes, I show examples of blogs done well. I find it’s great fun to talk to the people who take my classes to find out what they are writing about or are interested in writing about — topics have ranged from parenting to spirituality to travel to mental health counseling.
These classes won’t be offered again until at least March, so if you’re interested, please sign up soon. Just click on the links above.
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