Are you confused about how to use social media effectively? Do you struggle to figure out the best strategies to connect with customers? Are you on LinkedIn but it’s not helping you grow your business?

Then check out three upcoming classes sponsored by the Greater Rochester Chapter of SCORE. If you’re not familiar with SCORE, you may be missing out on some great learning and mentoring opportunities. I’ve been a volunteer with the Rochester chapter of SCORE for about 2 years.

Talent galore within SCORE

We have volunteers who come from an amazingly wide background of talents related to business: manufacturing, accounting,  sales, HR, marketing, social media, purchasing, retail, and more. We’re affiliated with the federal Small Business Administration. We offer free one-to-one mentoring (yes, free!) and low-cost classes.

One of our volunteers, Tamara MacDuff, who also is an associate of Sutter Communications, is going to be teaching about social media for the next three Saturday mornings in Rochester.  Each class is from 9 a.m. to noon at the Greater Rochester Chamber of Commerce, 150 State St., and each costs $25. That’s a steal for a three-hour class!  She knows her stuff, and she makes class fun. You can read about her background here.

Be active, helpful and consistent on social media

That’s the subtitle for these classes. Here’s the schedule and click on each name for more info and to register:

Oct. 22, Facebook: Learn about the 80/20 strategy; how to post using a scheduler; making a content calendar; and more.

Oct. 29, Twitter: Learn best practices; how to schedule your posts; using Twitter cards to drive traffic to your website or blog; and more.

Nov. 5, LinkedIn: Learn about LinkedIn groups; how to publish on LinkedIn; how to have conversations; and more.

What questions do you have about using social media effectively? Let me know and I’ll write a blog to answer your questions.